Reference

This authoritative resource for anyone who ever dreamt of building their own record business from the ground up is a comprehensive, informative, practical, and accessible book covering every aspect of setting up, owning, and operating a record label. Since the publication of the first edition, the music industry has witnessed a new era for independent record labels. While not profoundly different, new technology has made it easier and more affordable for practically anyone to record their own music at home and to sell it online and at performances. As a result, increasingly more musicians are finding it easier to achieve their musical goals. In this updated and expanded second edition, new chapters are included to address such issues as resources for the business end of running a record label, getting exposure, exploring alternative markets for all genres of music, and maximizing the use of the Internet. In addition, all chapters are rewritten and more interviews with cutting edge experts on today's music market have been added.